To obtain attention, you have to be various from all the rest. Simply picture this: a lot of business cards scattered all over your target customer’s table and even the floor. All of them have one thing in common, almost all the business cards are in black and white. Except for 2 or 3 business cards which are printed with a smattering of color. Which do you think would be able to catch your target customer’s attention?
It is a renowneded fact that color makes anything look better, specifically if you use it in your advertising medium. Astute business owners understand the power that color can supply your promotional tools. As opposed to the standard black and white in your business cards, full color business cards look better and yes, even smarter. It draws your target customer’s interest and helps them familiarize you and your business.
Full color business cards even guarantee that your info will be read and better understood by your target audience.
In addition, color gives your business card printing pieces the chance of getting recognized and remembered even after your initial meeting.
And these are not just productions of an over active mind of a graphic artist attempting to offer you to the idea of using complete color business cards for your marketing tools. Studies in fact reveal that people in general are two times as most likely to be drawn in to colored materials instead of the regular black and white. In fact, research verifies that those who make use of color in their materials, such as business cards, tend to depict a more professional, more ready, and more passionate identity than those who deliver monochromatic ones. Thus, color usually can encourage a target reader to end up being a potential buyer.
Nevertheless, similar to any printing projects, complete color business card printing likewise requires correct application and restraint on your part when you decide to utilize color. As always, having too many is simply too much for your target audience to take in. In fact, too much color tends to annoy your target customers, along with sidetrack them from exactly what is actually vital– your message. Always bear in mind that color is a tool to assist you communicate your message to your target audience plainly and concisely; and in turn help them to much better understand exactly what you want to share to them.
So keep everything at a minimum. Don’t get excited and overdo it with the use of color in your business cards. Practicing simplicity in your full color business cards can frequently cause a more successful job than anything finished with over zealous designs and designs.