To get attention, you need to be various from all the rest. Simply picture this: many business cards scattered all over your target customer’s table and even the floor. All of them have something in common, almost all of the business cards are in black and white. Except for 2 or three business cards which are printed with a smattering of color. Which do you think would be able to catch your target customer’s attention?
It is a well known fact that color makes anything look better, particularly if you use it in your marketing medium. Astute business owners know the power that color can offer your promotional tools. Rather than the standard black and white in your business cards, full color business cards look better and yes, even smarter. It draws your target customer’s interest and helps them familiarize you and your business.
Full color business cards even ensure that your info will be read and better comprehended by your target audience.
In addition, color gives your business card printing pieces the opportunity of getting recognized and remembered even after your preliminary meeting.
And these are not just creations of an over active mind of a graphic artist attempting to sell you to the concept of using full color business cards for your advertising tools. Studies really show that individuals in general are two times as likely to be drawn in to colored products as opposed to the regular black and white. In fact, research shows that those who utilize color in their materials, such as business cards, have the tendency to portray a more professional, more prepared, and more enthusiastic identity than those who provide monochromatic ones. Hence, color usually can persuade a target reader to end up being a potential buyer.
Nonetheless, similar to any printing tasks, full color business card printing also needs correct application and restraint on your part when you decide to utilize color. As constantly, having a lot of is just too much for your target audience to take in. In fact, too much color has the tendency to annoy your target customers, along with distract them from what is truly important– your message. Constantly remember that color is a device to help you convey your message to your target audience clearly and concisely; and in turn help them to much better comprehend exactly what you wish to state to them.
So keep everything at a minimum. Do not get excited and go overboard with using color in your business cards. Exercising simplicity in your full color business cards can often lead to a more successful project than anything finished with over zealous designs and layouts.