To get attention, you have to be different from all the rest. Just envision this: numerous business cards strewn all over your target customer’s table as well as the floor. All of them have one thing in common, almost all the business cards are in black and white. Except for 2 or 3 business cards which are printed with a smattering of color. Which do you think would have the ability to catch your target client’s attention?
It is a renowneded fact that color makes anything look better, especially if you use it in your advertising medium. Astute business owners understand the power that color can provide your advertising tools. As opposed to the standard black and white in your business cards, complete color business cards look better and yes, even smarter. It draws your target client’s interest and helps them become aware of you and your business.
Full color business cards even ensure that your info will be read and better yet comprehended by your target audience.
In addition, color provides your business card printing pieces the possibility of getting recognized and remembered even after your preliminary meeting.
And these are not simply productions of an over active mind of a graphic artist attempting to sell you to the idea of using complete color business cards for your advertising tools. Research really reveal that people in general are two times as likely to be brought in to colored materials rather than the regular black and white. In fact, research verifies that those who utilize color in their materials, such as business cards, tend to represent a more professional, more prepared, and more passionate identity than those who provide monochromatic ones. For this reason, color almost always can convince a target reader to become a potential purchaser.
However, just like any printing projects, full color business card printing also requires proper application and restraint on your part when you choose to make use of color. As always, having a lot of is just too much for your target audience to take in. In fact, too much color has the tendency to irritate your target customers, along with sidetrack them from exactly what is actually important– your message. Always bear in mind that color is a device to assist you communicate your message to your target audience plainly and concisely; and in turn help them to much better comprehend exactly what you want to state to them.
So keep everything at a minimum. Do not get excited and go overboard with using color in your business cards. Practicing simpleness in your full color business cards can often cause a more effective job than anything done with over zealous designs and layouts.