To obtain attention, you need to be different from all the rest. Just picture this: so many business cards scattered all over your target customer’s table as well as the floor. All of them have something in common, almost all of the business cards are in black and white. Except for two or three business cards which are printed with a smattering of color. Which do you think would be able to capture your target customer’s attention?
It is a renowneded fact that color makes anything look better, specifically if you utilize it in your marketing medium. Astute business owners understand the power that color can offer your marketing tools. Instead of the standard black and white in your business cards, complete color business cards look better and indeed, even smarter. It draws your target customer’s interest and helps them familiarize you and your business.
Full color business cards even ensure that your details will be read and better yet comprehended by your target audience.
In addition, color gives your business card printing pieces the opportunity of getting recognized and remembered even after your preliminary meeting.
And these are not just creations of an over active mind of a graphic artist trying to sell you to the idea of using full color business cards for your marketing tools. Studies really show that individuals in general are two times as likely to be attracted to colored materials rather than the regular black and white. In fact, research verifies that those who make use of color in their materials, such as business cards, have the tendency to depict a more expert, more ready, and more passionate identification than those who provide monochromatic ones. For this reason, color almost always can encourage a target reader to end up being a possible purchaser.
Nonetheless, similar to any printing jobs, complete color business card printing also needs proper application and restraint on your part when you choose to use color. As constantly, having a lot of is simply too much for your target audience to take in. In fact, too much color has the tendency to frustrate your target clients, in addition to distract them from what is truly crucial– your message. Always remember that color is a tool to assist you communicate your message to your target audience plainly and concisely; and in turn help them to much better understand exactly what you want to share to them.
So keep everything at a minimum. Don’t get excited and go overboard with the use of color in your business cards. Exercising simplicity in your full color business cards can often lead to a more effective job than anything done with over zealous designs and layouts.