To get attention, you need to be different from all the rest. Just imagine this: so many business cards scattered all over your target client’s table as well as the floor. All of them have one point in common, almost all of the business cards are in black and white. Except for two or three business cards which are printed with a smattering of color. Which do you think would have the ability to capture your target client’s attention?
It is a renowneded fact that color makes anything look much better, particularly if you use it in your marketing medium. Astute business owners know the power that color can provide your marketing tools. Instead of the standard black and white in your business cards, full color business cards look better and indeed, even smarter. It draws your target customer’s interest and helps them familiarize you and your business.
Full color business cards even guarantee that your information will be read and better understood by your target audience.
In addition, color offers your business card printing pieces the opportunity of getting recognized and remembered even after your preliminary meeting.
And these are not just productions of an overactive mind of a graphic artist attempting to offer you to the concept of using full color business cards for your marketing tools. Research in fact reveal that people in general are two times as likely to be attracted to colored materials instead of the routine black and white. In fact, research proves that those who use color in their products, such as business cards, tend to depict a more expert, more ready, and more passionate identity than those who deliver monochromatic ones. For this reason, color often can convince a target reader to become a prospective purchaser.
Nevertheless, just like any printing projects, complete color business card printing also needs proper application and restraint on your part when you decide to use color. As constantly, having a lot of is simply too much for your target audience to take in. In fact, too much color has the tendency to irritate your target customers, along with sidetrack them from what is actually vital– your message. Constantly bear in mind that color is a device to assist you communicate your message to your target audience plainly and concisely; and in turn help them to better understand exactly what you wish to say to them.
So keep everything at a minimum. Do not get excited and overdo it with using color in your business cards. Exercising simpleness in your full color business cards can frequently lead to a more effective project than anything finished with over zealous designs and designs.