To get attention, you need to be different from all the rest. Simply envision this: numerous business cards scattered all over your target customer’s table and even the floor. All of them have one thing in common, almost all the business cards are in black and white. Except for 2 or three business cards which are printed with a smattering of color. Which do you think would have the ability to catch your target client’s attention?
It is a well known fact that color makes anything look better, particularly if you use it in your marketing medium. Astute business owners know the power that color can supply your advertising tools. Rather than the standard black and white in your business cards, complete color business cards look much better and yes, even smarter. It draws your target client’s interest and helps them familiarize you and your business.
Full color business cards even ensure that your info will be read and better yet comprehended by your target audience.
In addition, color offers your business card printing pieces the possibility of getting recognized and remembered even after your initial meeting.
And these are not just creations of an overactive mind of a graphic artist trying to sell you to the concept of using complete color business cards for your marketing tools. Research in fact show that individuals in general are twice as most likely to be attracted to colored materials instead of the routine black and white. In fact, study verifies that those who use color in their products, such as business cards, tend to depict a more professional, more ready, and more enthusiastic identification than those who provide monochromatic ones. Thus, color often can convince a target reader to become a potential buyer.
Nevertheless, just like any printing jobs, complete color business card printing likewise requires appropriate application and restraint on your part when you choose to make use of color. As always, having too many is merely too much for your target audience to take in. In fact, too much color has the tendency to annoy your target clients, in addition to sidetrack them from exactly what is truly crucial– your message. Always keep in mind that color is a device to help you share your message to your target audience clearly and concisely; and in turn help them to better comprehend what you wish to share to them.
So keep everything at a minimum. Don’t get excited and go overboard with using color in your business cards. Practicing simplicity in your full color business cards can typically lead to a more effective project than anything finished with over zealous designs and layouts.