To get attention, you need to be different from all the rest. Simply picture this: many business cards scattered all over your target customer’s table and even the floor. All of them have one point in common, almost all of the business cards are in black and white. Except for two or 3 business cards which are printed with a smattering of color. Which do you think would be able to catch your target client’s attention?
It is a well known fact that color makes anything look better, particularly if you use it in your marketing medium. Astute business owners understand the power that color can offer your marketing tools. As opposed to the standard black and white in your business cards, complete color business cards look much better and yes, even smarter. It draws your target customer’s interest and helps them familiarize you and your business.
Full color business cards even guarantee that your info will be read and better understood by your target audience.
In addition, color offers your business card printing pieces the chance of getting recognized and remembered even after your preliminary meeting.
And these are not simply productions of an over active mind of a graphic artist trying to offer you to the concept of using full color business cards for your advertising tools. Studies in fact reveal that people in general are twice as likely to be brought in to colored products rather than the routine black and white. In fact, study proves that those who use color in their materials, such as business cards, have the tendency to portray a more expert, more prepared, and more enthusiastic identification than those who provide monochromatic ones. For this reason, color usually can convince a target reader to end up being a potential buyer.
However, as with any printing jobs, complete color business card printing likewise requires correct application and restraint on your part when you decide to utilize color. As constantly, having too many is simply too much for your target audience to take in. In fact, too much color tends to annoy your target customers, as well as distract them from exactly what is really crucial– your message. Always bear in mind that color is a tool to assist you communicate your message to your target audience plainly and briefly; and in turn help them to better understand what you want to say to them.
So keep everything at a minimum. Do not get excited and overdo it with the use of color in your business cards. Exercising simpleness in your full color business cards can often cause a more effective job than anything done with over zealous designs and designs.