To obtain attention, you have to be different from all the rest. Just imagine this: a lot of business cards scattered all over your target client’s table and even the floor. All of them have one point in common, almost all the business cards are in black and white. Except for two or 3 business cards which are printed with a smattering of color. Which do you think would have the ability to capture your target customer’s attention?
It is a well known fact that color makes anything look much better, particularly if you use it in your advertising medium. Astute business owners know the power that color can supply your advertising tools. Instead of the standard black and white in your business cards, complete color business cards look much better and yes, even smarter. It draws your target client’s interest and helps them familiarize you and your business.
Full color business cards even guarantee that your info will be read and better yet comprehended by your target audience.
In addition, color provides your business card printing pieces the opportunity of getting recognized and remembered even after your preliminary meeting.
And these are not simply creations of an over active mind of a graphic artist trying to sell you to the idea of using complete color business cards for your marketing tools. Research actually reveal that people in general are two times as most likely to be drawn in to colored products as opposed to the routine black and white. In fact, research shows that those who utilize color in their products, such as business cards, tend to represent a more professional, more ready, and more enthusiastic identity than those who deliver monochromatic ones. Thus, color almost always can persuade a target reader to end up being a prospective purchaser.
Nonetheless, just like any printing jobs, full color business card printing also requires correct application and restraint on your part when you decide to use color. As always, having too many is just too much for your target audience to take in. In fact, too much color has the tendency to frustrate your target clients, in addition to distract them from what is really important– your message. Always bear in mind that color is a device to help you share your message to your target audience clearly and briefly; and in turn help them to better understand what you wish to say to them.
So keep everything at a minimum. Don’t get excited and over do it with the use of color in your business cards. Practicing simplicity in your full color business cards can often cause a more effective project than anything done with over zealous designs and designs.