To get attention, you need to be various from all the rest. Just envision this: numerous business cards strewn all over your target customer’s table and even the floor. All of them have one point in common, almost all the business cards are in black and white. Except for 2 or 3 business cards which are printed with a smattering of color. Which do you think would have the ability to catch your target customer’s attention?
It is a well known fact that color makes anything look much better, especially if you utilize it in your marketing medium. Astute business owners understand the power that color can offer your advertising tools. Rather than the standard black and white in your business cards, full color business cards look much better and indeed, even smarter. It draws your target customer’s interest and helps them become aware of you and your business.
Full color business cards even make sure that your details will be read and better comprehended by your target audience.
In addition, color gives your business card printing pieces the chance of getting recognized and remembered even after your initial meeting.
And these are not just creations of an over active mind of a graphic artist trying to offer you to the concept of using complete color business cards for your advertising tools. Research actually reveal that individuals in general are twice as most likely to be attracted to colored products rather than the routine black and white. In fact, research proves that those who utilize color in their products, such as business cards, have the tendency to represent a more professional, more prepared, and more enthusiastic identity than those who deliver monochromatic ones. Hence, color often can convince a target reader to become a possible purchaser.
Nevertheless, just like any printing tasks, complete color business card printing likewise requires correct application and restraint on your part when you decide to use color. As always, having a lot of is merely too much for your target audience to take in. In fact, too much color has the tendency to annoy your target customers, as well as distract them from what is really essential– your message. Constantly keep in mind that color is a tool to help you convey your message to your target audience plainly and briefly; and in turn help them to much better understand what you want to share to them.
So keep everything at a minimum. Don’t get excited and go overboard with the use of color in your business cards. Exercising simplicity in your full color business cards can frequently result in a more effective job than anything finished with over zealous designs and layouts.