To obtain attention, you need to be different from all the rest. Simply imagine this: a lot of business cards strewn all over your target client’s table and even the floor. All of them have one point in common, almost all the business cards are in black and white. Except for 2 or three business cards which are printed with a smattering of color. Which do you think would have the ability to capture your target client’s attention?
It is a well known fact that color makes anything look better, specifically if you utilize it in your marketing medium. Astute business owners know the power that color can provide your promotional tools. Rather than the standard black and white in your business cards, complete color business cards look much better and indeed, even smarter. It draws your target customer’s interest and helps them become aware of you and your business.
Full color business cards even make sure that your information will be read and better comprehended by your target audience.
In addition, color gives your business card printing pieces the possibility of getting recognized and remembered even after your initial meeting.
And these are not just productions of an over active mind of a graphic artist trying to sell you to the concept of using full color business cards for your advertising tools. Research actually show that individuals in general are two times as likely to be brought in to colored materials as opposed to the regular black and white. In fact, study shows that those who use color in their materials, such as business cards, have the tendency to represent a more expert, more ready, and more passionate identification than those who provide monochromatic ones. For this reason, color often can convince a target reader to end up being a prospective purchaser.
Nonetheless, as with any printing projects, complete color business card printing likewise needs appropriate application and restraint on your part when you choose to use color. As constantly, having too many is merely too much for your target audience to take in. In fact, too much color has the tendency to irritate your target customers, in addition to sidetrack them from what is actually essential– your message. Always keep in mind that color is a tool to assist you convey your message to your target audience plainly and concisely; and in turn help them to much better understand what you want to say to them.
So keep everything at a minimum. Do not get excited and go overboard with using color in your business cards. Exercising simplicity in your full color business cards can often lead to a more effective task than anything done with over zealous designs and designs.