To get attention, you need to be various from all the rest. Simply imagine this: numerous business cards scattered all over your target client’s table as well as the floor. All of them have one point in common, almost all of the business cards are in black and white. Except for 2 or three business cards which are printed with a smattering of color. Which do you think would be able to catch your target client’s attention?
It is a renowneded fact that color makes anything look better, especially if you use it in your marketing medium. Astute business owners understand the power that color can offer your promotional tools. Instead of the standard black and white in your business cards, complete color business cards look better and indeed, even smarter. It draws your target customer’s interest and helps them familiarize you and your business.
Full color business cards even guarantee that your details will be read and better yet comprehended by your target audience.
In addition, color provides your business card printing pieces the opportunity of getting recognized and remembered even after your initial meeting.
And these are not just creations of an over active mind of a graphic artist trying to offer you to the idea of using complete color business cards for your marketing tools. Research really reveal that individuals in general are two times as most likely to be brought in to colored materials rather than the regular black and white. In fact, research verifies that those who utilize color in their materials, such as business cards, tend to represent a more professional, more ready, and more passionate identity than those who deliver monochromatic ones. Hence, color often can persuade a target reader to become a potential purchaser.
Nevertheless, similar to any printing tasks, complete color business card printing also needs appropriate application and restraint on your part when you choose to make use of color. As always, having too many is simply too much for your target audience to take in. In fact, too much color tends to annoy your target clients, in addition to sidetrack them from exactly what is really essential– your message. Constantly remember that color is a tool to assist you share your message to your target audience clearly and briefly; and in turn help them to better comprehend exactly what you wish to say to them.
So keep everything at a minimum. Do not get excited and overdo it with using color in your business cards. Exercising simplicity in your full color business cards can commonly lead to a more effective task than anything done with over zealous designs and layouts.