You have most likely seen ads for “Free Business Cards” somewhere online. Exactly how could they possibly pay for to give away free business cards without making someone, somewhere pay?
It is an excellent question, and one I would like to know myself. I pick a company that offered so called “Free Business Cards” and started to browse their website.
I first observed that they didn’t just have the free business cards offer, but they likewise offered upgrades to the free package. Is that how they make their money? Only off of the upgrades?
This specific company likewise sold magnetic business cards, plastic business cards, metal business cards, and various other kinds of business cards. In addition to the business cards, they also offered business letterhead, customized printed envelopes, and other kinds of workplace stationery.
The free business cards offer was starting to make a bit more sense.
I would think that the percentage of individuals taking the free business cards are primarily business people. Those individuals probably also need envelopes, letterhead and various other office stationery. Perhaps they make their cash on the upsell.
But are they truly free?
I decided that I ought to go ahead and order some of these free business cards. This way I would understand for sure whether or not business cards are truly free.
I decided which company I would order from then went to the order area of the site.
The first thing I needed to do was design my business card. After my design I got to the order area, are they truly free after all the work I did?
When I got to the final checkout, there were many choices, more upgrades offered. I chose not to get additional cards. Then I had to pick not to have my free business cards laminated.
After all of this, I learnt that “Free Business Cards” are really free!