Since the 19th century, business cards were widespread amongst individuals of all classes with a business to promote. The earliest form of business cards, referred to as trade cards, were utilized as marketing materials and as maps utilized to direct the general public to the business’s shop. Today business cards are among the most vital marketing product that every business needs to have.
Business cards are maybe the best salesperson that you can have. That is why it is necessary that it consists of much more than your name, address, and contact numbers and services. It will be developed keeping its function in mind– that is its being an effective sales tool. So let’s begin with the design. If you wish to produce a business card that contains a photo with gradient colors you can attempt making use of a shiny paper to ensure that the cards are printed as good as they look on the display. Otherwise, you can get disappointed with the print out.
In addition, if your card design contains background color or images, you can use papers that have spaces in between them as these gaps will allow you to make up for the inevitable elusiveness of the printer paper feed system. Nonetheless, most stock cards don’t have gaps so if you don’t wish to have problem with printing, make sure your photos, images and text are at 3 milimeters off the edge of the card. By doing this the minor printer imprecision will not destroy your business cards.
When it comes to printing, make certain that the paper stock that you will use works to your printer. As inkjet and laser printer uses various innovations, it is necessary that you only feed paper kind that is attuned to your printer choice. So for example you will be using a laser printer, utilizing a paper with shiny covering can cause damage to the printer. Hence, the right selection of paper stock will considerably influence your business cards print out.
Now let’s come to the techniques you can utilize in business card distribution. Aside from the typical handing out of your business cards during trade shows, conventions, conferences and others, tucking them in your items prior to distribution can be a great concept. Say you are a florist. You can think about tying your business card around the flowers. Or if use bags in product packaging your products, you can staple or tie your card on the outside of the bag. You can also include you cards in your letters and invoices. And if you are really tricky you can insinuate your cards into your designs– you can include them in your greeting cards, emboss them with your rubber stamps or mix them with your various other art works.
There are endless possibilities when it comes to designing and distributing your business cards. You just need to understand ways to utilize these possibilities to your benefit. Remember that your business cards can be your best salesman, so make them represent you successfully.