Make Your Business Card More Effective

Cheap Business Cards That Are Effective


In my life I have actually literally collected thousands of business cards. When I check out them, I hardly remember the person or business at all! Should a business card not show who you are and what your business does?

A correct business card is the first piece of marketing literature that is distributed. It ought to absolutely have your name, address, email address and contact number. However I think that most business cards must have more info. A lot of are very inadequately developed.

How could we improve on the basic business card? I was thinking about this and I created some ideas for the back of your business card:

1) Hard to Find Places – a mini map giving directions to your premises.

2) Takeaways– a mini menu– bear in mind the 80/20 policy– leading sellers only!

3) What about a testimonial?

4) Retail Outlet– exactly what about a price cut on presentation of the card?

Below is another fantastic idea for the back of a business card:


We met at …

On …

For …

What we discussed …

Referrals …

Exactly what about the front?

1) Why not include your image?

2) Use full color printing.

3) Get an Expert to develop it.

I firmly think that all business cards need to have a photograph of the person specifically now that they are so economical to produce in full color. Nobody will ever forget who you are if your picture is on the card!

Your business card is most likely the very first advertising product you hand out to someone you fulfill for the very first time. It must develop a great impression and be a precursor to an additional conference or conversation by phone.

Business cards are never ever going to do the selling for you, but they need to move the right impression of who you are and exactly what your business does. For this you have to use complete color printing and keep away from the conventional black and white cards.

I would advise people to stay away from laminated cards. Many people jot down a short note on the back of the card to help them remember who you are and exactly what was stated. They can not write on a laminated card!

Finally make certain your business card is durable. Pay slightly more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you only hand out 200 business cards a year … opt for the better quality one and ensure you hand out a 1000 in the next twelve months!

How many business cards have you gotten that immediately said to you “I am not going to do business with that person”? The majority of them are most likely printed in black and white and on thin cards. Some do not even tell you what that persons business does!

Many people ignore how important a business card truly is. When you think of the expenses involved it really ought to be utilized better. Make your business card attract attention so that people are most likely to bear in mind you and get in touch.