In my life I have actually literally collected hundreds of business cards. When I look through them, I barely keep in mind the individual or business at all! Should a business card not reflect who you are and what your business does?
An appropriate business card is the first piece of marketing literature that is distributed. It must definitely have your name, address, e-mail address and contact number. But I think that most business cards should have more info. A lot of are very inadequately created.
How could we enhance on the standard business card? I was thinking about this and I developed some suggestions for the back of your business card:
1) Hard to Discover Places – a mini map providing directions to your premises.
2) Takeaways– a mini menu– keep in mind the 80/20 rule– leading sellers only!
3) What about a testimonial?
4) Retail Outlet– what about a discount on presentation of the card?
Below is an additional great concept for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not include your picture?
2) Use full color printing.
3) Get an Expert to create it.
I securely believe that all business cards need to have a photo of the person especially now that they are so inexpensive to produce in full color. No one will ever forget who you are if your photo is on the card!
Your business card is probably the very first advertising product you distribute to somebody you fulfill for the very first time. It ought to create a great impression and be a precursor to a further conference or discussion by phone.
Business cards are never going to do the selling for you, however they need to move the right impression of who you are and exactly what your business does. For this you have to use full color printing and stay away from the conventional black and white cards.
I would advise individuals to keep away from laminated cards. Lots of people write down a short note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Lastly make sure your business card is durable. Pay slightly more for a thicker card. If you can get a more affordable business card for $90 a 1000 and a more expensive much better quality of business card for $150 per 1000 … and you just distribute 200 business cards a year … go for the better quality one and make certain you hand out a 1000 in the next twelve months!
How many business cards have you gotten that immediately stated to you “I am not going to do business with that individual”? The majority of them are probably printed in black and white and on thin cards. Some do not even tell you exactly what that individuals business does!
Many people ignore exactly how valuable a business card really is. When you think of the expenses included it really ought to be made use of better. Make your business card stand out so that individuals are most likely to keep in mind you and get in touch.