In my life I have actually literally gathered countless business cards. When I check out them, I hardly bear in mind the individual or business at all! Should a business card not reflect who you are and exactly what your business does?
A proper business card is the very first piece of advertising literature that is distributed. It must definitely have your name, address, email address and phone number. However I think that many business cards need to have even more info. The majority of are really inadequately made.
How could we improve on the fundamental business card? I was considering this and I came up with some recommendations for the back of your business card:
1) Tough to Find Places – a mini map offering directions to your properties.
2) Takeaways– a miniature menu– bear in mind the 80/20 guideline– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– what about a price cut on presentation of the card?
Here is another wonderful concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not include your picture?
2) Use full color printing.
3) Get an Expert to develop it.
I firmly think that all business cards ought to have a photograph of the individual especially now that they are so low-cost to produce in full color. No one will ever forget who you are if your photo is on the card!
Your business card is probably the very first advertising material you distribute to somebody you satisfy for the very first time. It ought to develop an excellent impression and be a precursor to an additional conference or discussion by phone.
Business cards are never going to do the selling for you, but they have to transfer the right impression of who you are and exactly what your business does. For this you need to use complete color printing and stay away from the standard black and white cards.
I would recommend individuals to keep away from laminated cards. Many people take down a brief note on the back of the card to help them remember who you are and exactly what was stated. They can not write on a laminated card!
Finally see to it your business card is durable. Pay a little more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you just distribute 200 business cards a year … choose the much better quality one and see to it you hand out a 1000 in the next twelve months!
How many business cards have you gotten that immediately stated to you “I am not going to do business with that person”? The majority of them are most likely printed in black and white and on thin cards. Some do not even tell you exactly what that individuals business does!
Many people ignore how useful a business card really is. When you think of the costs included it truly must be utilized better. Make your business card stand out so that individuals are more likely to bear in mind you and get in touch.