In my life I have actually collected hundreds of business cards. When I look through them, I barely bear in mind the person or business at all! Should a business card not show who you are and what your business does?
A proper business card is the very first piece of advertising literature that is handed out. It should absolutely have your name, address, email address and telephone number. However I think that a lot of business cards need to have more details. A lot of are really badly created.
Exactly how could we improve on the fundamental business card? I was thinking of this and I created some pointers for the back of your business card:
1) Hard to Discover Places – a mini map offering directions to your premises.
2) Takeaways– a miniature menu– keep in mind the 80/20 guideline– top sellers just!
3) What about a testimonial?
4) Retail Outlet– exactly what about a discount on presentation of the card?
Below is another terrific idea for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not include your image?
2) Use complete color printing.
3) Get a Professional to create it.
I firmly think that all business cards need to have a picture of the individual particularly now that they are so cheap to produce in full color. Nobody will ever forget who you are if your photo is on the card!
Your business card is probably the first advertising product you distribute to somebody you fulfill for the first time. It must develop a great impression and be a precursor to an additional conference or discussion by phone.
Business cards are never going to do the selling for you, however they need to transfer the right impression of who you are and what your business does. For this you have to utilize complete color printing and keep away from the conventional black and white cards.
I would encourage people to keep away from laminated cards. Many individuals take down a short note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Lastly see to it your business card is durable. Pay slightly more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more costly much better quality of business card for $150 per 1000 … and you just give out 200 business cards a year … go for the much better quality one and see to it you distribute a 1000 in the next 12 months!
The number of business cards have you gotten that right away shared to you “I am not going to work with that person”? The majority of them are probably printed in black and white and on thin cards. Some do not even inform you what that individuals business does!
Many people undervalue how important a business card truly is. When you think of the costs included it truly must be utilized better. Make your business card stick out so that people are more likely to remember you and get in touch.