In my life I have actually actually gathered countless business cards. When I look through them, I barely keep in mind the person or business at all! Should a business card not show who you are and exactly what your business does?
A proper business card is the first piece of advertising literature that is given out. It ought to certainly have your name, address, email address and phone number. But I think that many business cards should have more details. Most are very improperly created.
How could we improve on the basic business card? I was thinking about this and I developed some ideas for the back of your business card:
1) Difficult to Find Places – a mini map providing directions to your premises.
2) Takeaways– a mini menu– keep in mind the 80/20 rule– top sellers just!
3) What about a testimonial?
4) Retail Outlet– exactly what about a discount on presentation of the card?
Below is an additional fantastic concept for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not add your image?
2) Use complete color printing.
3) Get an Expert to develop it.
I securely believe that all business cards need to have a photo of the person specifically now that they are so inexpensive to produce in full color. No one will ever forget who you are if your photo is on the card!
Your business card is most likely the first marketing product you give out to someone you fulfill for the very first time. It should produce an excellent impression and be a precursor to a more meeting or chat by phone.
Business cards are never ever going to do the selling for you, but they need to transfer the right impression of who you are and what your business does. For this you have to utilize complete color printing and keep away from the conventional black and white cards.
I would encourage individuals to stay away from laminated cards. Many people take down a brief note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Lastly make certain your business card is durable. Pay slightly more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more pricey much better quality of business card for $150 per 1000 … and you only hand out 200 business cards a year … choose the much better quality one and make certain you hand out a 1000 in the next twelve months!
How many business cards have you received that immediately stated to you “I am not going to work with that individual”? The majority of them are most likely printed in black and white and on thin cards. Some do not even tell you what that persons business does!
Most people ignore how important a business card truly is. When you think of the expenses involved it actually needs to be utilized more effectively. Make your business card stand apart so that people are most likely to bear in mind you and get in touch.