In my life I have literally gathered hundreds of business cards. When I check out them, I hardly bear in mind the person or business at all! Should a business card not show who you are and what your business does?
An appropriate business card is the first piece of marketing literature that is handed out. It should absolutely have your name, address, e-mail address and phone number. However I think that many business cards should have more info. Many are very badly designed.
Exactly how could we enhance on the basic business card? I was considering this and I created some ideas for the back of your business card:
1) Difficult to Find Places – a mini map providing directions to your premises.
2) Takeaways– a miniature menu– remember the 80/20 rule– leading sellers only!
3) What about a testimonial?
4) Retail Outlet– exactly what about a discount on discussion of the card?
Here is an additional wonderful concept for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not add your picture?
2) Use complete color printing.
3) Get a Professional to make it.
I firmly believe that all business cards ought to have a photo of the individual particularly now that they are so economical to produce in full color. No one will ever forget who you are if your image is on the card!
Your business card is probably the first marketing material you distribute to someone you meet for the first time. It needs to create an excellent impression and be a precursor to an additional meeting or chat by phone.
Business cards are never ever going to do the selling for you, however they should move the right impression of who you are and what your business does. For this you should make use of complete color printing and stay away from the conventional black and white cards.
I would recommend individuals to stay away from laminated cards. Many individuals take down a short note on the back of the card to help them remember who you are and what was stated. They can not write on a laminated card!
Finally make certain your business card is durable. Pay slightly more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more expensive much better quality of business card for $150 per 1000 … and you only hand out 200 business cards a year … go with the better quality one and make certain you hand out a 1000 in the next twelve months!
How many business cards have you received that immediately said to you “I am not going to do business with that individual”? The majority of them are most likely printed in black and white and on thin cards. Some do not even tell you what that persons business does!
Many people ignore exactly how valuable a business card actually is. When you consider the expenses involved it really should be used more effectively. Make your business card stand out so that individuals are most likely to bear in mind you and get in touch.