In my life I have actually collected thousands of business cards. When I look through them, I hardly bear in mind the individual or business at all! Should a business card not reflect who you are and what your business does?
A proper business card is the very first piece of advertising literature that is distributed. It must certainly have your name, address, e-mail address and telephone number. But I think that many business cards must have even more information. The majority of are really poorly made.
Exactly how could we improve on the basic business card? I was thinking of this and I came up with some suggestions for the back of your business card:
1) Hard to Find Places – a mini map giving directions to your premises.
2) Takeaways– a mini menu– bear in mind the 80/20 guideline– leading sellers just!
3) Exactly what about a testimonial?
4) Retail Outlet– exactly what about a discount on presentation of the card?
Here is an additional excellent concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not add your picture?
2) Use full color printing.
3) Get a Professional to develop it.
I securely think that all business cards must have a photograph of the person especially now that they are so economical to produce in full color. Nobody will ever forget who you are if your picture is on the card!
Your business card is probably the very first marketing product you hand out to someone you meet for the first time. It ought to create a good impression and be a precursor to an additional meeting or chat by phone.
Business cards are never ever going to do the selling for you, however they should move the right impression of who you are and exactly what your business does. For this you should utilize full color printing and stay away from the standard black and white cards.
I would encourage individuals to keep away from laminated cards. Many people take down a brief note on the back of the card to help them remember who you are and exactly what was stated. They can not write on a laminated card!
Finally see to it your business card is durable. Pay a little more for a thicker card. If you can get a more affordable business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you just give out 200 business cards a year … choose the better quality one and see to it you hand out a 1000 in the next 12 months!
The number of business cards have you gotten that instantly said to you “I am not going to do business with that individual”? Most of them are probably printed in black and white and on thin cards. Some do not even inform you exactly what that persons business does!
Many people underestimate exactly how useful a business card really is. When you think of the costs involved it truly ought to be used better. Make your business card stick out so that individuals are more likely to bear in mind you and get in touch.