In my life I have actually literally gathered countless business cards. When I browse them, I barely remember the person or business at all! Should a business card not show who you are and exactly what your business does?
A correct business card is the very first piece of advertising literature that is handed out. It ought to absolutely have your name, address, email address and telephone number. However I think that many business cards need to have even more details. The majority of are extremely badly designed.
Exactly how could we improve on the fundamental business card? I was thinking of this and I created some ideas for the back of your business card:
1) Tough to Find Places – a mini map offering directions to your properties.
2) Takeaways– a mini menu– keep in mind the 80/20 rule– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– exactly what about a discount on presentation of the card?
Here is another excellent concept for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not include your picture?
2) Use complete color printing.
3) Get an Expert to create it.
I firmly think that all business cards ought to have a photo of the individual particularly now that they are so inexpensive to produce completely color. No one will ever forget who you are if your picture is on the card!
Your business card is most likely the very first advertising material you distribute to somebody you satisfy for the first time. It ought to create a great impression and be a precursor to an additional conference or discussion by phone.
Business cards are never going to do the selling for you, but they should move the right impression of who you are and what your business does. For this you should make use of full color printing and keep away from the basic black and white cards.
I would encourage individuals to keep away from laminated cards. Lots of people jot down a short note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Lastly ensure your business card is durable. Pay somewhat more for a thicker card. If you can get a more affordable business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you only give out 200 business cards a year … go with the better quality one and make sure you distribute a 1000 in the next twelve months!
How many business cards have you received that right away shared to you “I am not going to work with that individual”? Most of them are probably printed in black and white and on thin cards. Some do not even tell you what that persons business does!
Most people underestimate exactly how valuable a business card really is. When you think about the costs involved it truly must be used better. Make your business card attract attention so that individuals are most likely to bear in mind you and get in touch.