In my life I have actually actually gathered hundreds of business cards. When I look through them, I barely bear in mind the person or business at all! Should a business card not show who you are and what your business does?
An appropriate business card is the very first piece of marketing literature that is distributed. It must certainly have your name, address, e-mail address and phone number. However I think that a lot of business cards need to have even more details. Many are really inadequately designed.
How could we enhance on the fundamental business card? I was considering this and I came up with some recommendations for the back of your business card:
1) Hard to Find Places – a mini map offering directions to your premises.
2) Takeaways– a mini menu– remember the 80/20 guideline– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– exactly what about a discount on presentation of the card?
Below is an additional fantastic idea for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not include your picture?
2) Use full color printing.
3) Get an Expert to create it.
I securely think that all business cards must have a photograph of the person particularly now that they are so economical to produce completely color. Nobody will ever forget who you are if your photo is on the card!
Your business card is probably the very first marketing material you hand out to someone you satisfy for the first time. It ought to produce an excellent impression and be a precursor to a more meeting or chat by phone.
Business cards are never ever going to do the selling for you, but they need to move the right impression of who you are and what your business does. For this you have to make use of full color printing and keep away from the basic black and white cards.
I would encourage individuals to keep away from laminated cards. Many people write down a short note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Finally make sure your business card is durable. Pay a little more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more expensive better quality of business card for $150 per 1000 … and you only hand out 200 business cards a year … opt for the better quality one and make sure you distribute a 1000 in the next 12 months!
How many business cards have you gotten that immediately said to you “I am not going to work with that individual”? Most of them are most likely printed in black and white and on thin cards. Some do not even inform you exactly what that persons business does!
Many people ignore exactly how valuable a business card actually is. When you consider the costs included it really should be made use of more effectively. Make your business card stick out so that people are most likely to remember you and get in touch.