In my life I have actually collected hundreds of business cards. When I browse them, I hardly keep in mind the individual or business at all! Should a business card not mirror who you are and what your business does?
A correct business card is the very first piece of marketing literature that is given out. It ought to absolutely have your name, address, e-mail address and telephone number. However I think that the majority of business cards should have more information. The majority of are extremely poorly developed.
How could we enhance on the fundamental business card? I was considering this and I created some pointers for the back of your business card:
1) Tough to Discover Places – a mini map providing directions to your premises.
2) Takeaways– a miniature menu– bear in mind the 80/20 policy– top sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– exactly what about a discount on presentation of the card?
Right here is an additional fantastic idea for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not include your image?
2) Use complete color printing.
3) Get an Expert to create it.
I firmly think that all business cards ought to have a picture of the individual specifically now that they are so cheap to produce in full color. No one will ever forget who you are if your picture is on the card!
Your business card is most likely the first marketing product you distribute to somebody you meet for the first time. It needs to develop a great impression and be a precursor to a further meeting or conversation by phone.
Business cards are never going to do the selling for you, however they should move the right impression of who you are and what your business does. For this you need to use complete color printing and keep away from the basic black and white cards.
I would recommend individuals to keep away from laminated cards. Many people write a short note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Finally make sure your business card is durable. Pay slightly more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you just hand out 200 business cards a year … choose the much better quality one and make sure you give out a 1000 in the next 12 months!
The number of business cards have you gotten that right away shared to you “I am not going to work with that individual”? The majority of them are most likely printed in black and white and on thin cards. Some do not even tell you what that individuals business does!
Many people ignore how important a business card truly is. When you consider the expenses included it actually ought to be utilized better. Make your business card attract attention so that individuals are more likely to bear in mind you and get in touch.