In my life I have actually actually gathered thousands of business cards. When I check out them, I barely remember the individual or business at all! Should a business card not reflect who you are and what your business does?
An appropriate business card is the first piece of marketing literature that is given out. It needs to definitely have your name, address, email address and contact number. But I think that many business cards must have more details. Most are really poorly designed.
How could we improve on the basic business card? I was considering this and I came up with some suggestions for the back of your business card:
1) Hard to Discover Places – a mini map giving directions to your premises.
2) Takeaways– a miniature menu– remember the 80/20 guideline– leading sellers just!
3) What about a testimonial?
4) Retail Outlet– what about a discount rate on discussion of the card?
Here is an additional fantastic idea for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not add your photo?
2) Use full color printing.
3) Get an Expert to create it.
I securely think that all business cards need to have a photo of the individual especially now that they are so economical to produce completely color. Nobody will ever forget who you are if your image is on the card!
Your business card is probably the very first marketing material you give out to somebody you fulfill for the very first time. It needs to develop a good impression and be a precursor to an additional conference or chat by phone.
Business cards are never going to do the selling for you, but they should transfer the right impression of who you are and what your business does. For this you should utilize full color printing and stay away from the standard black and white cards.
I would recommend individuals to keep away from laminated cards. Lots of people write down a short note on the back of the card to help them remember who you are and exactly what was said. They can not write on a laminated card!
Lastly ensure your business card is durable. Pay somewhat more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more pricey much better quality of business card for $150 per 1000 … and you just distribute 200 business cards a year … go with the better quality one and ensure you give out a 1000 in the next twelve months!
The number of business cards have you received that instantly stated to you “I am not going to work with that person”? The majority of them are most likely printed in black and white and on thin cards. Some do not even tell you what that individuals business does!
Most people ignore exactly how valuable a business card actually is. When you consider the expenses included it actually should be utilized more effectively. Make your business card stick out so that individuals are most likely to bear in mind you and get in touch.