In my life I have actually literally collected countless business cards. When I check out them, I barely bear in mind the individual or business at all! Should a business card not reflect who you are and exactly what your business does?
An appropriate business card is the first piece of advertising literature that is distributed. It needs to definitely have your name, address, email address and phone number. But I think that many business cards should have more details. The majority of are really improperly developed.
How could we improve on the standard business card? I was thinking about this and I developed some ideas for the back of your business card:
1) Difficult to Discover Places – a mini map offering directions to your properties.
2) Takeaways– a mini menu– keep in mind the 80/20 rule– top sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– what about a discount on presentation of the card?
Below is an additional terrific idea for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not include your image?
2) Use full color printing.
3) Get a Professional to make it.
I firmly believe that all business cards must have a picture of the individual especially now that they are so economical to produce in full color. No one will ever forget who you are if your image is on the card!
Your business card is most likely the very first advertising material you hand out to somebody you fulfill for the very first time. It needs to create an excellent impression and be a precursor to a further conference or discussion by phone.
Business cards are never ever going to do the selling for you, however they have to transfer the right impression of who you are and exactly what your business does. For this you should use complete color printing and keep away from the basic black and white cards.
I would advise individuals to stay away from laminated cards. Many people jot down a short note on the back of the card to help them remember who you are and what was shared. They can not write on a laminated card!
Finally see to it your business card is durable. Pay somewhat more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more pricey much better quality of business card for $150 per 1000 … and you just give out 200 business cards a year … opt for the much better quality one and make sure you distribute a 1000 in the next 12 months!
The number of business cards have you received that instantly stated to you “I am not going to do business with that individual”? Most of them are most likely printed in black and white and on thin cards. Some do not even tell you what that individuals business does!
Many people undervalue exactly how important a business card actually is. When you think about the costs included it really must be utilized more effectively. Make your business card stick out so that individuals are more likely to bear in mind you and get in touch.