In my life I have literally gathered thousands of business cards. When I look through them, I hardly bear in mind the person or business at all! Should a business card not mirror who you are and what your business does?
A correct business card is the very first piece of marketing literature that is distributed. It should absolutely have your name, address, e-mail address and phone number. But I think that many business cards must have more details. Many are extremely badly designed.
How could we enhance on the basic business card? I was thinking of this and I came up with some suggestions for the back of your business card:
1) Difficult to Discover Places – a mini map giving directions to your premises.
2) Takeaways– a mini menu– keep in mind the 80/20 policy– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– what about a discount rate on presentation of the card?
Below is another wonderful concept for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not include your picture?
2) Use full color printing.
3) Get an Expert to develop it.
I firmly believe that all business cards should have a photograph of the individual particularly now that they are so cheap to produce in full color. No one will ever forget who you are if your photo is on the card!
Your business card is probably the first advertising material you hand out to someone you meet for the first time. It ought to create a great impression and be a precursor to a more meeting or conversation by phone.
Business cards are never ever going to do the selling for you, however they need to transfer the right impression of who you are and exactly what your business does. For this you need to utilize full color printing and keep away from the conventional black and white cards.
I would advise individuals to stay away from laminated cards. Lots of people write a brief note on the back of the card to help them remember who you are and exactly what was shared. They can not write on a laminated card!
Lastly see to it your business card is durable. Pay somewhat more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you only give out 200 business cards a year … go for the much better quality one and ensure you distribute a 1000 in the next 12 months!
How many business cards have you gotten that immediately said to you “I am not going to work with that individual”? The majority of them are probably printed in black and white and on thin cards. Some do not even tell you exactly what that persons business does!
Most people underestimate how useful a business card actually is. When you think of the costs involved it actually must be made use of better. Make your business card stick out so that individuals are more likely to remember you and get in touch.