In my life I have actually literally collected countless business cards. When I browse them, I hardly remember the person or business at all! Should a business card not reflect who you are and exactly what your business does?
An appropriate business card is the first piece of marketing literature that is distributed. It should absolutely have your name, address, e-mail address and telephone number. But I think that many business cards must have more details. Many are extremely poorly created.
Exactly how could we improve on the standard business card? I was thinking of this and I created some suggestions for the back of your business card:
1) Tough to Discover Places – a mini map providing directions to your properties.
2) Takeaways– a mini menu– bear in mind the 80/20 guideline– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– what about a discount rate on presentation of the card?
Right here is another terrific idea for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not add your image?
2) Use full color printing.
3) Get an Expert to develop it.
I securely think that all business cards must have a picture of the person particularly now that they are so inexpensive to produce in full color. No one will ever forget who you are if your picture is on the card!
Your business card is probably the first marketing product you hand out to somebody you fulfill for the first time. It needs to produce an excellent impression and be a precursor to a further meeting or discussion by phone.
Business cards are never going to do the selling for you, however they have to move the right impression of who you are and exactly what your business does. For this you need to utilize full color printing and keep away from the conventional black and white cards.
I would encourage people to stay away from laminated cards. Many people write a brief note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Lastly make sure your business card is durable. Pay somewhat more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more costly better quality of business card for $150 per 1000 … and you just distribute 200 business cards a year … opt for the much better quality one and see to it you give out a 1000 in the next twelve months!
How many business cards have you gotten that immediately stated to you “I am not going to do business with that individual”? The majority of them are most likely printed in black and white and on thin cards. Some do not even inform you what that persons business does!
Many people ignore how useful a business card actually is. When you think about the expenses included it really needs to be used more effectively. Make your business card attract attention so that individuals are more likely to bear in mind you and get in touch.