In my life I have actually literally collected countless business cards. When I browse them, I hardly keep in mind the individual or business at all! Should a business card not reflect who you are and exactly what your business does?
An appropriate business card is the very first piece of advertising literature that is distributed. It ought to definitely have your name, address, email address and phone number. But I think that the majority of business cards must have even more information. The majority of are very inadequately made.
How could we enhance on the basic business card? I was thinking of this and I came up with some suggestions for the back of your business card:
1) Tough to Find Places – a mini map giving directions to your properties.
2) Takeaways– a miniature menu– bear in mind the 80/20 rule– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– exactly what about a discount rate on discussion of the card?
Here is another great concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not add your picture?
2) Use complete color printing.
3) Get a Professional to design it.
I firmly believe that all business cards need to have a photograph of the individual especially now that they are so inexpensive to produce completely color. No one will ever forget who you are if your image is on the card!
Your business card is most likely the first advertising product you distribute to somebody you fulfill for the first time. It ought to create a great impression and be a precursor to a further conference or chat by phone.
Business cards are never going to do the selling for you, however they need to transfer the right impression of who you are and exactly what your business does. For this you have to make use of complete color printing and stay away from the standard black and white cards.
I would advise individuals to keep away from laminated cards. Many individuals write down a brief note on the back of the card to help them remember who you are and exactly what was stated. They can not write on a laminated card!
Finally make sure your business card is durable. Pay slightly more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more expensive better quality of business card for $150 per 1000 … and you just give out 200 business cards a year … opt for the much better quality one and ensure you give out a 1000 in the next 12 months!
How many business cards have you received that instantly stated to you “I am not going to do business with that individual”? The majority of them are most likely printed in black and white and on thin cards. Some do not even inform you exactly what that persons business does!
Most people undervalue exactly how valuable a business card actually is. When you think of the costs included it truly should be used better. Make your business card stand apart so that people are more likely to bear in mind you and get in touch.