In my life I have literally gathered hundreds of business cards. When I check out them, I hardly bear in mind the person or business at all! Should a business card not show who you are and exactly what your business does?
An appropriate business card is the first piece of marketing literature that is distributed. It should certainly have your name, address, e-mail address and telephone number. But I think that most business cards should have more details. A lot of are really badly developed.
Exactly how could we improve on the basic business card? I was thinking about this and I created some suggestions for the back of your business card:
1) Hard to Discover Places – a mini map offering directions to your properties.
2) Takeaways– a miniature menu– bear in mind the 80/20 guideline– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– what about a discount on presentation of the card?
Below is an additional great concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not add your image?
2) Use complete color printing.
3) Get an Expert to make it.
I securely believe that all business cards must have a photograph of the individual specifically now that they are so low-cost to produce in full color. Nobody will ever forget who you are if your photo is on the card!
Your business card is probably the very first marketing material you give out to somebody you satisfy for the first time. It must develop a good impression and be a precursor to a further meeting or chat by phone.
Business cards are never going to do the selling for you, however they should transfer the right impression of who you are and exactly what your business does. For this you have to utilize full color printing and keep away from the standard black and white cards.
I would advise individuals to keep away from laminated cards. Lots of people take down a short note on the back of the card to help them remember who you are and what was said. They can not write on a laminated card!
Lastly ensure your business card is durable. Pay slightly more for a thicker card. If you can get a more affordable business card for $90 a 1000 and a more costly better quality of business card for $150 per 1000 … and you only distribute 200 business cards a year … opt for the much better quality one and make sure you give out a 1000 in the next twelve months!
The number of business cards have you gotten that immediately shared to you “I am not going to do business with that individual”? Most of them are probably printed in black and white and on thin cards. Some do not even tell you what that persons business does!
Most people ignore exactly how important a business card truly is. When you consider the expenses included it really should be made use of better. Make your business card attract attention so that individuals are more likely to keep in mind you and get in touch.