In my life I have actually literally collected hundreds of business cards. When I browse them, I hardly bear in mind the individual or business at all! Should a business card not show who you are and what your business does?
A proper business card is the very first piece of marketing literature that is distributed. It must absolutely have your name, address, e-mail address and phone number. But I think that most business cards ought to have more details. Most are really improperly developed.
How could we enhance on the standard business card? I was considering this and I created some ideas for the back of your business card:
1) Tough to Discover Places – a mini map giving directions to your properties.
2) Takeaways– a miniature menu– bear in mind the 80/20 guideline– top sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– what about a discount rate on discussion of the card?
Below is another fantastic idea for the back of a business card:
We met at …
What we discussed …
Exactly what about the front?
1) Why not include your photo?
2) Use complete color printing.
3) Get an Expert to create it.
I securely think that all business cards should have a picture of the individual specifically now that they are so low-cost to produce in full color. No one will ever forget who you are if your picture is on the card!
Your business card is most likely the very first marketing product you give out to someone you meet for the first time. It must create an excellent impression and be a precursor to a further meeting or discussion by phone.
Business cards are never going to do the selling for you, but they have to transfer the right impression of who you are and exactly what your business does. For this you should use complete color printing and stay away from the basic black and white cards.
I would encourage people to stay away from laminated cards. Lots of people write down a brief note on the back of the card to help them remember who you are and what was shared. They can not write on a laminated card!
Lastly ensure your business card is durable. Pay slightly more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you just distribute 200 business cards a year … go with the much better quality one and make certain you hand out a 1000 in the next twelve months!
The number of business cards have you received that immediately said to you “I am not going to work with that person”? The majority of them are probably printed in black and white and on thin cards. Some do not even tell you exactly what that persons business does!
Most people underestimate how useful a business card actually is. When you think of the expenses involved it really needs to be utilized better. Make your business card stand out so that individuals are most likely to remember you and get in touch.