In my life I have actually gathered hundreds of business cards. When I browse them, I hardly bear in mind the person or business at all! Should a business card not reflect who you are and exactly what your business does?
A correct business card is the first piece of marketing literature that is given out. It must definitely have your name, address, email address and telephone number. But I think that the majority of business cards ought to have even more details. Many are very improperly made.
Exactly how could we enhance on the basic business card? I was thinking of this and I came up with some suggestions for the back of your business card:
1) Hard to Discover Places – a mini map offering directions to your premises.
2) Takeaways– a mini menu– remember the 80/20 guideline– top sellers just!
3) Exactly what about a testimonial?
4) Retail Outlet– what about a discount on discussion of the card?
Here is an additional excellent concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not add your photo?
2) Use complete color printing.
3) Get a Professional to design it.
I firmly think that all business cards should have a picture of the individual especially now that they are so low-cost to produce in full color. Nobody will ever forget who you are if your photo is on the card!
Your business card is most likely the first marketing product you distribute to someone you fulfill for the first time. It must create a good impression and be a precursor to a more conference or chat by phone.
Business cards are never ever going to do the selling for you, but they should move the right impression of who you are and exactly what your business does. For this you need to make use of complete color printing and keep away from the standard black and white cards.
I would recommend people to stay away from laminated cards. Lots of people jot down a short note on the back of the card to help them remember who you are and exactly what was stated. They can not write on a laminated card!
Lastly ensure your business card is durable. Pay a little more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more costly much better quality of business card for $150 per 1000 … and you just give out 200 business cards a year … opt for the much better quality one and make certain you give out a 1000 in the next 12 months!
How many business cards have you gotten that instantly shared to you “I am not going to do business with that person”? Most of them are probably printed in black and white and on thin cards. Some do not even inform you what that individuals business does!
Many people undervalue how valuable a business card truly is. When you think about the expenses involved it truly must be made use of more effectively. Make your business card attract attention so that people are more likely to keep in mind you and get in touch.