In my life I have actually literally gathered countless business cards. When I check out them, I barely keep in mind the individual or business at all! Should a business card not show who you are and what your business does?
A correct business card is the very first piece of advertising literature that is given out. It must definitely have your name, address, email address and telephone number. However I think that a lot of business cards ought to have even more information. Most are very improperly created.
How could we improve on the basic business card? I was considering this and I created some ideas for the back of your business card:
1) Difficult to Find Places – a mini map offering directions to your premises.
2) Takeaways– a miniature menu– remember the 80/20 policy– leading sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– exactly what about a discount rate on discussion of the card?
Here is another excellent concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not include your picture?
2) Use complete color printing.
3) Get a Professional to make it.
I securely believe that all business cards need to have a photograph of the individual particularly now that they are so economical to produce in full color. No one will ever forget who you are if your picture is on the card!
Your business card is probably the first advertising material you distribute to someone you satisfy for the first time. It must produce a good impression and be a precursor to a further meeting or chat by phone.
Business cards are never ever going to do the selling for you, however they need to transfer the right impression of who you are and what your business does. For this you should utilize full color printing and keep away from the basic black and white cards.
I would encourage individuals to keep away from laminated cards. Many individuals jot down a brief note on the back of the card to help them remember who you are and what was stated. They can not write on a laminated card!
Lastly ensure your business card is durable. Pay somewhat more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more expensive better quality of business card for $150 per 1000 … and you only hand out 200 business cards a year … go with the better quality one and make certain you hand out a 1000 in the next twelve months!
The number of business cards have you received that immediately stated to you “I am not going to do business with that person”? The majority of them are most likely printed in black and white and on thin cards. Some do not even tell you exactly what that individuals business does!
Many people ignore how useful a business card truly is. When you think about the costs involved it really must be made use of better. Make your business card attract attention so that people are more likely to bear in mind you and get in touch.