In my life I have literally gathered countless business cards. When I browse them, I hardly bear in mind the person or business at all! Should a business card not show who you are and exactly what your business does?
An appropriate business card is the very first piece of marketing literature that is distributed. It should absolutely have your name, address, e-mail address and phone number. But I think that many business cards ought to have even more info. The majority of are really improperly designed.
How could we enhance on the fundamental business card? I was considering this and I came up with some recommendations for the back of your business card:
1) Hard to Discover Places – a mini map offering directions to your premises.
2) Takeaways– a miniature menu– remember the 80/20 guideline– top sellers only!
3) Exactly what about a testimonial?
4) Retail Outlet– exactly what about a discount on presentation of the card?
Right here is another terrific concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not include your image?
2) Use complete color printing.
3) Get an Expert to create it.
I firmly think that all business cards should have a photo of the individual particularly now that they are so low-cost to produce completely color. No one will ever forget who you are if your picture is on the card!
Your business card is most likely the first advertising material you give out to somebody you satisfy for the very first time. It should develop an excellent impression and be a precursor to an additional conference or conversation by phone.
Business cards are never going to do the selling for you, however they should move the right impression of who you are and exactly what your business does. For this you have to make use of full color printing and keep away from the basic black and white cards.
I would advise individuals to keep away from laminated cards. Many people jot down a brief note on the back of the card to help them remember who you are and what was stated. They can not write on a laminated card!
Lastly make sure your business card is durable. Pay somewhat more for a thicker card. If you can get a cheaper business card for $90 a 1000 and a more expensive much better quality of business card for $150 per 1000 … and you just distribute 200 business cards a year … opt for the much better quality one and make sure you distribute a 1000 in the next twelve months!
How many business cards have you gotten that immediately stated to you “I am not going to work with that person”? Most of them are most likely printed in black and white and on thin cards. Some do not even inform you what that persons business does!
Most people undervalue how useful a business card actually is. When you think of the expenses included it actually needs to be used better. Make your business card stand apart so that people are more likely to keep in mind you and get in touch.