In my life I have literally collected thousands of business cards. When I browse them, I hardly bear in mind the person or business at all! Should a business card not mirror who you are and what your business does?
A correct business card is the first piece of advertising literature that is distributed. It ought to absolutely have your name, address, e-mail address and telephone number. However I think that a lot of business cards ought to have more info. Most are really inadequately created.
How could we enhance on the standard business card? I was considering this and I created some pointers for the back of your business card:
1) Tough to Find Places – a mini map offering directions to your properties.
2) Takeaways– a mini menu– keep in mind the 80/20 rule– top sellers only!
3) What about a testimonial?
4) Retail Outlet– what about a discount rate on presentation of the card?
Here is another great concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not include your picture?
2) Use full color printing.
3) Get an Expert to design it.
I securely believe that all business cards should have a photograph of the individual particularly now that they are so inexpensive to produce completely color. Nobody will ever forget who you are if your photo is on the card!
Your business card is most likely the first advertising material you hand out to somebody you satisfy for the very first time. It needs to develop an excellent impression and be a precursor to a more conference or chat by phone.
Business cards are never ever going to do the selling for you, however they should move the right impression of who you are and exactly what your business does. For this you need to make use of full color printing and keep away from the standard black and white cards.
I would advise people to stay away from laminated cards. Lots of people jot down a brief note on the back of the card to help them remember who you are and exactly what was shared. They can not write on a laminated card!
Lastly ensure your business card is durable. Pay a little more for a thicker card. If you can get a more affordable business card for $90 a 1000 and a more costly much better quality of business card for $150 per 1000 … and you just hand out 200 business cards a year … opt for the much better quality one and ensure you hand out a 1000 in the next 12 months!
The number of business cards have you received that instantly stated to you “I am not going to work with that individual”? Most of them are probably printed in black and white and on thin cards. Some do not even tell you what that persons business does!
Many people ignore exactly how valuable a business card really is. When you consider the expenses included it really ought to be made use of better. Make your business card attract attention so that individuals are more likely to remember you and get in touch.