In my life I have literally gathered countless business cards. When I browse them, I barely keep in mind the person or business at all! Should a business card not show who you are and what your business does?
An appropriate business card is the very first piece of advertising literature that is handed out. It must certainly have your name, address, email address and telephone number. However I think that a lot of business cards must have more info. A lot of are really inadequately developed.
How could we improve on the standard business card? I was thinking of this and I created some ideas for the back of your business card:
1) Hard to Discover Places – a mini map providing directions to your properties.
2) Takeaways– a miniature menu– keep in mind the 80/20 policy– leading sellers just!
3) What about a testimonial?
4) Retail Outlet– what about a discount on presentation of the card?
Below is an additional fantastic concept for the back of a business card:
We met at …
What we discussed …
What about the front?
1) Why not add your picture?
2) Use complete color printing.
3) Get a Professional to make it.
I securely believe that all business cards must have a photograph of the person particularly now that they are so economical to produce completely color. No one will ever forget who you are if your image is on the card!
Your business card is probably the very first advertising material you give out to somebody you satisfy for the very first time. It ought to create a great impression and be a precursor to an additional conference or chat by phone.
Business cards are never going to do the selling for you, however they need to transfer the right impression of who you are and what your business does. For this you need to utilize full color printing and stay away from the conventional black and white cards.
I would encourage people to keep away from laminated cards. Many individuals write down a short note on the back of the card to help them remember who you are and exactly what was stated. They can not write on a laminated card!
Finally ensure your business card is durable. Pay slightly more for a thicker card. If you can get a less costly business card for $90 a 1000 and a more pricey better quality of business card for $150 per 1000 … and you just hand out 200 business cards a year … go for the much better quality one and make certain you hand out a 1000 in the next 12 months!
The number of business cards have you received that instantly shared to you “I am not going to work with that person”? The majority of them are most likely printed in black and white and on thin cards. Some do not even inform you what that individuals business does!
Many people ignore exactly how important a business card truly is. When you think about the expenses included it really should be utilized better. Make your business card stand apart so that individuals are most likely to bear in mind you and get in touch.